SEO for Web Developers: 7+ Google Optimization Tips for Website Development
After developing a website, what will be your utmost priority? Is it relying on Google paid search results for advertisement or organically growing traffic with SEO for free? The 2nd one seems more reasonable and effective in the long run, which is why SEO for web developers has become a must-use arsenal for SEO web development.
In the past, the general concept of SEO was keywords, contents, synonyms, and ranks. But, as the internet evolved, so did the concept also changed.
Many technical aspects, rules, and changes are happening behind the scenes of a search engine that determines whether a page will rank or not.
Let’s take a closer look at the world of SEO.
- What is SEO and How Does It Work?
- 8 Google SEO Tips for Web Developers in Late 2022
- Why SEO Basic Knowledge is a Must for Web Developers?
- Is Programming a Must for Becoming an SEO Expert?
What is SEO for Web Developer and How Does It Work for SEO Web Development?
In short, SEO or Search Engine Optimization is the process of getting natural traffic and visibility in search results through editorial content.
Briefly, SEO is a process of modifying and uploading any content in a media like a channel, page, or website through organic content to have a higher rank in its preferred platform. The word SEO is no longer bound to any websites, content, or traditional search engines. There are multiple tricks for different platforms. Like, WordPress developers have some specific SEO strategies for website maintenance.
Take Youtube search results as an example. If you search with a random keyword, many results will show, and some contents have a higher ranking than others. The same goes for searches with a minimum number of content results on the internet.
8 Google SEO Tips to Rank Better for Web Developers
These essential SEO tips will help you quickly rank websites, get the highest visibility for a long time, and make your site stand out from the crowd.
1. Increase Website Security
The first step to making an SEO-friendly website is securing it from malicious threats and hacking attempts.
If a website gets hacked, it creates trust issues for both old and new visitors. Your website will have a higher bounce rate after a security breach.
Moreover, Google search AI prioritizes websites with safe status for the ranking process.
The initial step for securing your website is to get an SSL certificate with a hosting service. Also, make sure to place it error-free.
Besides this, ensure you have all the crucial safeguards like plugins, applications, and tools installed for your website. If all goes right, your web pages should constantly rank and get prioritized by the Google search algorithm.
2. Focus on Design Responsiveness
Responsive design is one of the core SEO activities in the backend of web development.
Making websites responsive is essential because you can grab many prospects through different devices. Also, it creates customer satisfaction.
You can try some SEO methods like changing the viewport in meta tags. The process is quite simple,
- Go to your Dashboard> Appearance> Editor.
- Select the “Responsive” theme.
- Search for “Header” on the right side.
- Scroll down and find the <Header> tag.
- Now, write the below code, <meta name=”viewport” content=”width=device-width, initial-scale=1″>
The viewport value “width=device-width” instructs pages to match the screen’s width in different pixels and sizes.
3. Add Metadata to Your Contents
Metadata is a short term for meta description, title, or URL. When you try to publish an article in WordPress, you will see a meta description section. A meta description is a short script that helps the Google bot understand the content.
The word limit for a meta description should be 150-160 and 8-9 maximum lines.
A good meta description should have these characteristics,
- A minimum of 2-3 lines.
- All to-the-point information.
- Must contain the main KW.
- Not more than 20-25 words.
For the URL (Uniform Resource Locator), make it short, definitive, and straightforward. It’s best to use hyphens in URLs instead of underscores.
4. Look Out for Redirects
If you want to convert content or other resources from an old website to a new one, then it’s best to add many redirects.
Redirect is closely related to website migration and the launch process. To implement the strategy, you need to ensure that all old site URLs will do a 301 redirect to the most relevant page of a new one.
Having a ratio of 1:1 in redirects from old to new site pages is enough. However, sometimes redirecting 1 page to multiple pages can be beneficial too.
Use a plugin or tool like Redirection to confirm all redirects are 301s.
5. Prioritize Featured Snippets
A featured snippet is a small part of a text or video that Google shows on top of a SERP. This snippet will contain the most accurate solution or description of the searched keyword.
Getting a featured snippet is all about technique. Firstly, you will need to have an SEO-friendly website with minimum authority.
Here are some tips for making content worth a snippet,
- Always search for KWs that have low difficulty and high audience relevance.
- A well-defined content structure is pretty crucial. Before making any content, you can do pre-visualizing and outline to get the best design from your content.
- Add as many LSI as possible, for example – the “people also search for” section.
- Authority and content consistency is a must.
- You can add many internal linking or CTA to your content.
However, add or modify your content to a limit where you have a valid result and do not jumble anything from top to bottom.
6. Add Keywords, Power Words, LSI
Keywords, power words and LSIs are the primary SEO activities in content. Since 2012, pretty much every year, there have been many changes in adding these three elements to content.
There was a time when adding more keywords and LSI made an article rank in minutes (even though it jumbled the entire structure). But, in 2022, Google will prioritize more content clarity and relevance.
Here is a quick note for adding the three elements,
- Add keywords in a 1:4 ratio (4 keywords in a 2000-word limit article).
- The intro, conclusion and the article body should contain keywords in a 1:1:2 ratio.
- A maximum of 4-8 LSI is enough for an article.
- Add many relevant power words you want.
- The FAQ section is an excellent source of adding keywords.
7. Understand Robot.txt Files
Google has to crawl your site to start any later processing. Robot.txt is a root directory file that controls the behavior of bot processing and grants developers access to select pages to crawl.
Understanding the robot.txt file is a splendid way to choose any specific web page you want the Google bot to crawl. You can create your robot.txt file.
Here are a few things to remember when including and excluding files,
- Excluding low-value pages like tags and comments sections.
- Exclude different variations of CMS.
8. Mobile Optimization is Key
In 2022, 52.79% of all web visits happen from mobile devices, and 47.21% are from desktop users. 90% of websites on the internet are mobile optimized.OBERLO
It’s pretty much like either you make your website mobile optimized or lose massive “may have happened” traffic.
Here are some ways to make your website mobile optimized,
- As we told you earlier, responsive design is a must.
- You make your website images mobile optimized.
- Skip unnecessary animations because most visitors don’t give that attention.
- Speed optimize your website to load faster in all screen sizes.
- Don’t add pop-ups.
- Make the website design simple and less dynamic.
Why SEO Basic Knowledge Is a Must for Web Developers?
Dmitry Gerasimenko, the founder of Ahrefs, talks about how Google has become a parasite on the modern-day internet. Right now, Google has two significant issues that have become a problem for web developers.
Firstly, Google doesn’t share the revenue fairly. Secondly, Google always lies about privacy and uses many user information unfairly.
Google is everywhere! It has ads monitoring your every website visit (DOUBLECLICK). Google is in your pocket (ANDROID) and knows where you go (GOOGLE MAPS). It knows what you are talking about (GMAIL). Google provides its users with better search results but also collects many behavioral profiles and stores them somewhere. Google does it for free. Many people voluntarily provide that information without knowing IT.Dmitry Gerasimenko
By pointing out this issue, Dmitry informs us how crucial it is to know about the optimization process of search engines like Google for web developers.
1. A Website With Proper SEO Has More Visibility and Ranks Higher
Nearly 2 billion websites are on the internet, and 40 million are active. In 2022, you can find websites with answers to any questions and every physical product globally.Webtribunal
Also, among the 40 million websites, some are well known and have an existing customer base who doesn’t want to welcome any new website.
Only proper SEO can resolve all these issues. The most fundamental task for SEO is to increase your website’s visibility, which means how your prospects will find you in the related subject. Greater visibility will affect your website’s ranking on the search engine result page (SERP).
Having your web pages score in the SERP is excellent because 90% of visitors don’t go past the first result page.
2. SEO Increases Web Traffic
Frequent traffic is crucial for a website’s visibility and maintaining a good rank for a long time. By doing SEO, you can increase any website’s traffic, which will be essential for ranking in the top 10 places.
Web pages that rank 1 in the SERP gets a 32% click rate. Other statistics show that moving only one spot up in the SERP can increase your web page’s CTR (Click Through Rate) by 30.8%.SEJ
Web traffic also increases your chance of getting a featured snippet. Snippets are the most clarified answer or definition to a question and are positioned #0. The web page that owns the snippet doesn’t have to be the #1.
3. Helps for Organic Search Results
Paid search results will give you an instant rank, but paid search results are never compared to organic search results in building an essential buyer funnel, conversion rates, and genuine trust.
Especially for Google, organic search results are more crucial than additional big search engines like Bing, Baidu, Yahoo, and Edge. Google owns nearly 80% of the search market and audience. So, most businesses want to up their natural rank in Google through organic search results.
Also, Google has more than 1 billion global users and is one of the best search engines in the world.
4. A Better SEO Means Better Authority
You can assume authority as the trademark of trust, authenticity, and relevancy. The more your website has these qualities, the more power your site will have.
A website’s authority is a Google ranking factor and helps increase the overall rank-up chance. Google AI scores a web page’s authority between 1 to 100. If a page scores more than 80, that page will automatically rank between #1-#10 in SERP.
One SEO trick to get more authority for your site is to use external links from trustworthy, credible, and well-visited sites. To know your page score, you can use Sitechecker to see your PA or DA rating.
5. SEO Can Improve Prospect Experience
With SEO, you can generate excellent articles and content that can attract prospects by focusing on relevant topics. These contents improve your site’s usability by providing to-the-point information for visitors.
Moreover, making your website responsive will help you reach mobile visitors. SEO also suggests speeding up your website to save visitors time and make their experience more seamless.
Is Programming Knowledge a Must to Become an SEO Expert?
There is a general belief among some professionals that without proper programming skills, you can’t be SEO experts.
The truth is, you don’t need any programming knowledge to be a good SEO expert. If you are working as an SEO expert in a corporate company, chances are you will rarely get programming tasks or other coding duties.
Most SEO experts take programming languages as an extracurricular skill. Having basic programming knowledge will help you suggest crucial edits to website building.
Read More: Top Search Engines for Web Developers
Final Words on SEO for Web Developers
SEO is a process that needs to be performed continuously to achieve success. So, consistency and patience will be critical factors.
As a developer, you must know the technical sector of SEO to complete corporate work more efficiently.
Basically, SEO for web developers is all about researching and following SEO trends. Always follow the Google Algorithm updates.
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