How to Prepare Black Friday Marketing Strategies for Plugin Business

Black Friday takes place right after Thanksgiving Day in the United States. This day marks the beginning of the year’s holiday season. Nowadays, this day has become so special that businesses of all types offer significant discounts and promotions to attract consumers.

As a result, software companies, like brick-and-mortar stores, also offer massive discounts on this day to generate a good amount of sales. The same is seen in the WordPress theme and plugin market. If you’re a plugin/theme developer, you definitely shouldn’t waste this day.

In this article, we’ll cover a detailed guide on how to prepare Black Friday marketing strategies for thriving your plugin business. Keep reading it to the end.

Why Should You Prepare for the Black Friday Season?

The statistics shown in the photo above illustrate the commercial value of Black Friday. Sales on this day grow exponentially each year. However, these statistics are based only on the USA market. So, you can understand how much sales are made globally on this day.

So if you are a businessman, this day can be a huge opportunity for your sales generation. Below, we have listed several key points, explaining the things you can do this season.

• Maximize Sales Opportunities

As Black Friday is considered one of the biggest shopping days of the year, millions of customers searching for promotions. They save money to buy products on this day. As a result, if you can apply the right promotional strategy, it is possible to ensure a lot of sales on this day.

• Enhance Customer Engagement

During this season, you can create engagement with your target audiences through email newsletters, social media posts, and online ads. You can uphold engaging relationships with your customer base through better marketing messages based on the specific target audiences.

Explore how to design a Black Friday landing page.

• Stay Ahead of the Competition

Black Friday is an ideal time to increase your marketing campaigns and efforts. If you prepare early enough, you will likely have a competitive advantage over other businesses. This may consist of tailoring special sales messages and incorporating features that smoothen the shopping experience.

How to Prepare Black Friday Marketing Strategies for Plugin Business

No matter how good your product is, unless you can properly plan and strategize a campaign, you will never be able to generate the maximum amount of sales. Your entire campaign will be doomed to failure. This is why you must be cautious when designing marketing strategies effectively for your Black Friday campaign.

Below we have covered some step-by-step approaches on how to prepare Black Friday marketing strategies for the plugin business. Explore them!

Step 01: Analyze Previous Black Friday Performance (Optional)

The past performance is what you need to know in order to make an informed decision. Start by looking at sales numbers from other Black Fridays. Those can be from reviewing sales totals, customer acquisition rates, and performance of various marketing avenues.

Don’t forget to explore the patterns of customer actions, such as what plugins sold the most or which time of the day, sales were highest. Also, check how successful your promotional efforts were and which marketing messages were effective and which ones didn’t.

This data can help you figure out what strategies are working and what doesn’t, and in the end, refine your strategy for the Black Friday ahead.

Step 02: Identify Target Customer Segments

Segmenting your audience lets you promote your products to the audience with greater precision. So, do some research about your client base to see the different segments. This can help you understand which segments are most likely to buy your plugins.

This might be businesses of all sizes, developers by name, or even a particular industry like education or eCommerce. You can consider their demographics, purchase history, and behavioral analytics to develop the exact buyer personas of these segments. Learn how to identify target audiences.

Once the research is done well and all the necessary information is available, you can create relevant messages and offers that can speak directly to each segment and drive more conversions.

Step 03: Set Specific Marketing Goals

Each campaign must have a goal so you can align your strategies in the right direction. SMART is one of the most used models worldwide for setting goals. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. According to the model, you can consider the following things to set goals for your campaign.

• Increase sales by a certain percentage
• Add subscribers to your email list
• Get a certain amount of traffic to your site

For instance, you could say you want to make 30% more than last year’s Black Friday. Having these objectives on hand can keep you on track.

Step 04: Develop a Unique Selling Proposition (USP) for Plugins

Having a Unique Selling Proposition (USP) can set your plugins apart from the rest. When it comes to competing in a market full of thousands of plugins, you must be very explicit as to why your plugins should stand out from the rest. It might be because it’s just better or easier to use, or they have great customer service, or have some new features that solve specific problems.

Make sure to write an attractive message with a focus on your USP and get it all featured on all your marketing. For example, your plugin is a great productivity enhancer, mention certain aspects that save users time. A strong USP not only grabs customers’ attention but also translates into loyalty.

Step 05: Create a Promotional Calendar for Your Plugins

Planning is everything when deciding how to run a promotion. Plan a calendar specifying the marketing activities you will carry out throughout the Black Friday campaign. The calendar should have reminders for email campaigns, social media ads, blog posts, and any events or webinars that you may be able to reach your subscribers.

For example, you could schedule a Black Friday countdown with daily tips or previews of your sales. If you are organized and plan, your marketing is going to be timely, consistent, and effective so you get as much exposure and reach as possible. Here’s a guide on how to create a content marketing plan.

Step 06: Allocate Budget for Marketing Efforts

You must have precise budget planning so you can maximize your ROI. Decide how much budget you want to dedicate to each marketing activity, like paid advertising, influencer relationships, and collateral. Consider historical data when determining where you allocate your budget.

If the paid ads brought in tons of traffic and sales in the past, you may decide to invest more money there. However, don’t forget to make room for others to share their ideas. No matter how your plans worked well in the previous campaigns, you may always get some better ideas from fresh new minds.

Step 07: Design Engaging Promotional Materials

Designs and copies can have a big influence on customer behavior. So, create captivating graphics, videos, and copy to advertise your Black Friday deals and the value of your plugins. Look for something that will look great and fit your brand’s style with software such as Canva or Adobes.

When crafting copies, ensure you are very clear in your communication, highlighting the purpose behind your plugins. For instance, instead of grabbing users’ attention to coupon codes, describe repetitively how the plugin can help solve a problem or increase productivity.

Being able to perfectly combine designs and copies together can help you hook your target audiences and drive conversions. Here’s a list of some of the best free AI image generation tools you can use to create BFCM designs for your website.

Step 08: Offer Exclusive Black Friday Deals on Plugins

Exclusive deals have the power to convert even those outside of regular buyers who would not normally be interested in buying your product. So these deals are not like all other normal deals. Exclusive deals offer huge discounts for a temporary period, such as flat discounts, coupon codes, free trials, exclusive savings, etc.

Since it is given for a temporary period, there is no possibility of any impact on your profit earnings. Rather, you will get the opportunity to acquire a good number of new customers in a short period of time. Once they are converted into customers, you will have a chance to turn them into your repetitive buyers through regular nurturing.

Check how to create discount deals for your WordPress themes and plugins.

Step 09: Create Bundle Offers or Discounts for Multiple Purchases

When multiple products are bundled together and sold at a discount, it really helps increase sales and boost customer satisfaction. This not only brings more sales but also makes the customers realize that multiple plugins are worth having to make things better.

However, one thing to note in this case is that when selling all the plugins together in a bundle, make sure that they are compatible with each other. If there is an incompatibility between them, your entire plan can collapse and within a few days, buyers will be asking for a refund.

Step 10: Leverage Customer Testimonials and Reviews

Social proof is an amazing buyer’s tool. Display good testimonials and reviews from happy customers in prominent place in your advertisements. Look into having a section on your website or social media profiles where you display these testimonials.

And you could also do video testimonials where users give positive feedback about your plugins. This can surely create confidence and credibility, assuring the buyer that he/she is making a good purchase. Check how using social proofs can boost your sales.

Step 11: Implement Targeted Email Marketing Campaigns

Email marketing is still one of the best ways to communicate with your subscribers. Send different customer groups branded emails that are targeted by customers based on preferences and past actions. Be sure to use interesting subject lines that get read and your emails contain call to action that will lead recipients to make a purchase.

So you could send a Black Friday Preview to the existing customers, so they’ll get early access, for example. This individualisation can make the difference for your open rates and conversions. Here’s a comprehensive guide on how to get started with email marketing.

Step 12: Utilize Social Media for Plugin Promotion

You will need to use social media to reach out to your followers. Use Twitter, Facebook, LinkedIn, and Instagram to spread your Black Friday offers. Post useful stuff like tutorials, user-generated content, and behind-the-scenes footage of your plugins.

Think about writing countdown posts before Black Friday that build hype and anticipation. Respond quickly to comments and messages from your followers. In addition to all these, try to run social media ads for even more reach.

Step 13: Engage With Influencers in the Tech Community

Working with influencers will help you reach more people with authority. Meet and engage with the influencers whose brand philosophy is similar to yours and whose audience is also in line with your market. Share promos where they can display your plugins to their followers in real reviews or demonstrations.

This can help make your brand popular and get your products known to people who have never heard of them before.

Step 14: Enhance Customer Support for Increased Inquiries

Your customer service team needs to be prepared for more customers. Expect more inquiries during the Black Friday shopping season, and make sure that your support team is ready for them. Maybe you should offer extended support hours or live chat so customers can get help on the spot.

Fast and timely answers can go a long way toward increasing customer satisfaction and conversion rates. Explore the tips to ensure excellent customer support.

Step 15: Evaluate Overall Campaign Effectiveness and Gather Insights

Post-campaign analysis is the key to continuous improvement. You can review the results of your marketing activities and your goals after Black Friday. Data analysis, such as sales, website traffic, and engagement, will show you what was working and what wasn’t.

Gather customer reviews to understand customer journeys and what can be done better. It is an important analysis process that allows us to optimize marketing in the future for optimal long-term success.

Use Appsero to Boost Your Plugin Business and Marketing

When you think of kick starting your plugin business, you must look for a tool or a way that can automate many of your operations and marketing strategies. Appsero is a powerful tool you can use in this case that comes up with a great bunch of features to make your plugin business and marketing better.

Here’s how Appsero can help you to make the most of your plugin business.

1. Efficient Licensing Management

Appsero makes it simple to create different licensing plans and set seperate options during campaings like Black Friday. This adaptibility can attract a wider audience, from casual to business class people, even who are looking for premium solutions. Besides, once you have an effective licensing system, you can reduce piracy and keep your revenue stream uninterrupted.

2. Data-Driven Insights

Appsero has a powerful analytics so you can monitor what your plugin users are doing in real-time. You can track everything from installation rates to the features users are using the most. According to their behavior, you can decide which updates and promotions you must release soon.

3. Seamless Deployment and Updates

The biggest strength of Appsero is that you can optimize updating process. Before Black Friday arrives, you can easily release updates of your plugins using Appsero. This is not only good for user satisfaction, but also makes for a great marketing point.

4. Integration with Many Platforms

Appsero has integration with numerous tools and platforms. For example, Easy Digital Downloads, WooCommerce, Envato, FastSpring, Paddle, Gumroad, weMail, and Mailchimp. These integrations streamline the sales process, allowing you to manage licenses and transactions seamlessly across multiple eCommerce platforms.

Closing Up!

Black Friday is one of those things that should not be left behind because it will make or break your plugin business. Follow the tips listed in this blog post to promote better and close more sales at this highly volatile time of year. But it’s also critical to have a plan for your campaign, know your audience well, and create great value.

Prepare well in advance so you have time to plan and execute. Ahead of time allows you to set expectations and makes potential customers feel drained of time. Create connections with your audience through targeted marketing and social media. This is loyalty and repeat customer service.

Use analytics from past Black Fridays and customer data to get the information you need. Data can direct your marketing and let you know what your audience responds to. Be sure to have the same messaging and branding on all marketing channels.

Planning and implementation can turn this shopping day into a huge growth platform, increasing customer satisfaction and consolidating your market share. Don’t resist the pressure, and watch your business take off this busy season!