Black Friday Marketing Strategies for WordPress Developers (13 Proven Tips)

In the United States, Black Friday is a regional term for the Friday following Thanksgiving Day. Every store gives a huge amount of discount on that day.

The trend was popular in the region of America. But that has spread widely all over the world for online business. And, you can see every eCommerce store and digital product owner arrange Black Friday sales every year. After a few days, there is another sales day- Cyber Monday. 

The marketers combine both of these days and make an enjoyable time for both customers and company owners.  

For WordPress developers and plugin owners, Black Friday and Cyber Monday are prime opportunities to boost sales. This guide walks you through proven strategies to maximize revenue during these high-traffic days.

Why Black Friday and Cyber Monday Matter?

Before jumping to the strategies, let’s know why Black Friday matters for business growth.

This year more than half of consumers (52%) symbolized that they are waiting to do shopping in Black Friday sales events (both physical and online stores).

Black Friday Survey

In 2020, the Cyber Monday online shopping participation was 59% and in 2021 it rose to 61%. 

An all-over survey on customers’ online purchase behavior states that most of the buyers wait for the Halloween, Black Friday, Cyber Monday, Christmas, and New Year discount offers. Among them, on Black Friday, the company owners provide the best deals.

WordPress plugin and theme sellers predict that at this time, they get the revenue that is more than half for the whole year.

Then why not you? 

13 Black Friday Marketing Strategies to Apply in This Festive Season

It’s a common question among programmers- how to prepare for Black Friday? Don’t worry as a developer, it’s quite hard to know the specific and most effective marketing strategies for BFCM sales. For your convenience, we have gathered all the powerful methods right below:

1. Prepare Discounts for At Least 15 Days
2. Create Special Design for Related Pages
3. Make Eye-Catchy Banners in Social Media and Paid Ads
4. Write a Listicle Article on BFCM Deals
5. Submit Your Deals to Other Sites and Add Their Deals to Your Article
6. Optimize Mobile-Friendly Ads
7. Prevent Cart Abandonment
8. Send Personalized Email with Lucrative Offers
9. Take Help from Influencers to Boost Your BFCM Campaigns
10. Ensure 24/7 Support for Replying to Everyone
11. Make Sure You are Releasing SEO Optimized Content for BFCM
12. Set Up a Clock to Show the Urgency of Buying Now
13. Offer a Free Gift When Someone Buys Anything

1. Prepare Discounts for At Least 15 Days

Firstly, you have to create a discount offer for the customers. Here, you should keep your product maintenance costs as well. 

Do some research on your competitor’s BFCM deals to make a lucrative deal for the visitors? If you are a new product owner, it should be more than 50%. On the other hand, when you are an owner of successful products and have huge traffic, you should go beyond 40/50% to grab the many users as possible.

Now let’s think about the time frame. How long should you keep the BFCM deal? Well, start 5 days of Black Friday and keep it 5 days after Cyber Monday. Give the visitors the maximum chance to purchase your deals.

2. Create Special Design for Related Pages (Homepage/ Pricing, Coupon, and Check-Out Pages)

All these Black Friday, Cyber Monday, and other days are festivals for the customers who wait for a long time. As a site owner, you must spread the vibe on your most visited pages. You can create special designs on those pages.

For example, we are giving you the samples below. 

Pricing Page Design

People will mostly visit your pricing page. In that case, the entire page should be in touch with the special occasion. You can see that the Appsero Pricing page is designed with a Halloween theme.

For Home, Feature, Blog, or any other pages, you can just use a pop-up at the top of the page with the recent festival design.

3. Make Eye-catchy Banners in Social Media and Paid Ads

Social media is helpful for promoting your Black Friday offers. You must create stunning social banners to get the attention of targeted customers. Catchy hashtags or giveaway promotions will boost engagement as well.

On Facebook and Twitter, you will post attractive banners that will say what you offer (the discount percentage) to your customers.  

eCommerce owners sometimes create a shop on Instagram to get the attention of Instagram followers. They can instantly purchase the items. You can take a chance in this way. 

4. Write a Listicle Article on BFCM Deals

Listicle or List-article format works great for BFCM deals. People can easily understand what deals are mostly preferred for them. Here we will share 3 types of list article formats described by BuzzFeed’s Editorial Director, Jack Shepherd.

The Listicle

One of the common list article formats is a Listicle. This type of article is made up of a lot of lists, and there are some extra details for each item. 

You can create a listicle with a stunning title, as many sub-headings as you want, and images or GIFs under every list item. 

This type of article is used to show you multiple options in a particular subject. 

The Definitive List

Through this list articles, you can provide thorough knowledge about a specific subject. Here you will need to use more image elements and some descriptions. 

The Framework List

This type of list article is more storytelling than listing. It is more convincing for your customers. You will not just address the list but also share the essential points regarding that topic. 

5. Submit Your Deals to Other Sites and Add Their Deals to Your Article

At the time of the festival, you would see most of the plugin or theme owners share deals on multiple products. After keeping their own product on the list, they also add others. 

Have a look at the Best Halloween Deals Blog by weDevs. Here, you would see that they have added more than 10 deals, which are from other plugins. 

By doing this, you will promote some plugins, and on the other hand, you will get promotion from them as well. 

You can ask them about the affiliate program. So, when somebody purchases the product from your site, you would get a promotion. Great source of earning, right?

6. Optimize Mobile-friendly Ads

The ads you will run in the time of BFCM should be mobile-friendly. According to Statista, around 90% of global internet users use a mobile device to browse the web. 

In that case, if your Ads don’t look good or are not perfectly mobile-optimized, the user can drop out of the advertisement. 

Before creating a design for Ad, make sure they are flawlessly ready for both desktop and mobile users. 

Related Blog: Quick Guide to Optimize Your Website for Mobile-Friendly

7. Prevent Cart Abandonment

Cart abandonment is one of the biggest challenges for digital product owners. Customers leave carts for many reasons, from long checkout processes to unclear information. Here are practical ways to keep them engaged and complete their purchase:

• Don’t place a long checkout process
• Help customers sign up with one-click social login
• Provide as much information as you can 
• Share multiple payment gateways
• Offer at least a 14-day refund policy
• Make sure your website speed is between 2-3 seconds

8. Send Personalized Email with Lucrative Offers

Once your deals are live, reaching customers quickly is essential. Email campaigns let you deliver offers directly to their inbox, boosting engagement and conversions effortlessly.

Make an email campaign mentioning the discount and time frame to all your leads with greetings. 

Groundbreaking Tips for Email Marketing:

• Place your discount amount in the subject line (50% Discount on Appsero License Management)
• Use a customer-centric festival tone to invite in the festival
• Black Friday specialized email banner with discounts and offers
• One Call To Action(CTA)
• Schedule the email by avoiding the weekends
• Address your lead name in the email
• Mobile-friendly email template

Follow these tricks to get huge sales through email. Always remember best email marketing campaign depends on how well you know your lead before sending the mail. 

9. Take Help from Influencers to Boost Your BFCM Campaigns

This is an incredible and effective Black Friday marketing strategy example to boost your BFCM campaigns. If influencers describe your deals and review your product, potential customers will be interested in purchasing your product without any questions.

Partner with influencers relevant to your niche. A well-chosen influencer can showcase your deals to a highly engaged audience, turning first-time buyers into loyal customers.

10. Ensure 24/7 Support for Reply to Everyone

As we said before, at the festival time you can have a huge sale. That means a lot of users will avail of your product and use it right away. It’s quite normal that they might find an error or couldn’t understand the interface. 

At this moment, they will seek help from your customer support department. If you can not give 24/7 support, there is a chance of having customers drop out of your product.

So, arrange a support engineer team who will answer your customers frequently.  

11. Make Sure You are Releasing SEO-Optimized Content for BFCM

If you don’t own a reputable WordPress theme or plugin yet, then you should focus on Search Engine Optimization. In a new stage, search engines can help you to recognize your product as a brand. 

For that, you have to focus on keyword research and optimizing them currently for your website’s BFCM deal content and ads.

If your SEO is perfect, after searching on Google or any other search engine, people will find you without any effort. If you are reading this blog after searching on Google, we have successfully optimized our blog to reach you.

Related Blog: Top 10 Search Engines for Developers

12. Set Up a Clock to Show the Urgency of Buying Now

You can say it is a trick to get more sales. Set a timer or clock in your homepage, pricing page, or anywhere else where you have placed your BFCM deals. 

When a customer enters your web page, make sure he/she can see it at a chance and the timing can be set from 5 to 24 hours. This will create an urgency to buy your product faster. 

13. Offer a Free Gift When Someone Buys Anything

If someone is purchasing your product first time, you can offer a gift to them. Like you can offer-

• A 30-day free trial or
• 1/2 Premium Extension or
• 1-month premium support service or
• Free counseling for the product setup
• And more.

First of all, you are making them feel special. On the other hand, you will give them a demo of your service. So it enhances the chance of increasing your premium customers.

Differentiate Your BFCM Strategy as a WordPress Developer

Black Friday and Cyber Monday aren’t just for generic eCommerce stores: they’re golden opportunities for WordPress developers, plugin creators, and theme designers to maximize revenue. Here’s how you can make your strategy developer-specific and stand out from the crowd:

1. Take Inspiration from Real Plugin and Theme Examples

• Elementor launches Black Friday bundles that include add-on plugins and templates.
• WP Rocket offers extended license periods and free optimization guides during the festive season.
• WooCommerce extensions often bundle popular plugins like Subscriptions + Membership for limited-time deals.

These examples show how developers can create premium, irresistible offers that resonate with other WordPress users.

2. Implement Developer-Friendly Technical Tactics
Boost conversions by applying strategies that developers understand and can execute:

• Optimize checkout performance: Compress scripts, lazy load assets, and reduce redirects to keep pages lightning-fast.
• Use coupon plugins: Automate discounts and bundle offers using tools like Advanced Coupons or WooCommerce’s built-in coupon system.
• Enhance pricing tables: Make deals visually clear with Easy Pricing Tables or custom Gutenberg blocks.
• Create urgency: Add countdown timers and urgency bars with plugins like Countdown Timer Ultimate or via custom code snippets.

3. Developer To-Do Checklist for BFCM Success

Task	Action Item	Notes
Discounts	Set percentage discounts or product bundles	Monitor competitors to stay competitive
Page Design	Add BFCM banners on homepage, pricing, and checkout pages	Keep design festive and CTA-focused
Email Campaigns	Segment leads and personalize offers	Schedule at least 1 week in advance
Cart Abandonment	Enable one-click checkout and multiple payment gateways	Test thoroughly on mobile
SEO	Optimize BFCM content for relevant keywords	Include FAQ/schema markup
Performance	Minimize scripts and optimize loading speed	Target <3s page load
Influencer Outreach	Partner with niche bloggers or dev influencers	Track engagement and ROI

By focusing on developer-specific tactics and real-world examples, you can turn your BFCM campaign from generic sales into a WordPress-focused powerhouse, maximizing both revenue and long-term customer loyalty.

FAQs About Black Friday Marketing Strategies

Q1: When should I start preparing my Black Friday and Cyber Monday deals?
A: Ideally, start planning at least 2–3 weeks before Black Friday. Early preparation ensures discounts, banners, and email campaigns are ready to go live on time.

Q2: How can WordPress developers optimize their checkout for BFCM?
A: Use one-click social login, multiple payment gateways, fast-loading checkout pages, and plugins like WooCommerce One Page Checkout to reduce cart abandonment.

Q3: What kind of discounts work best for digital products like plugins or themes?
A: For new products, consider 50% or more to attract attention. Established products can go for 30–40%, paired with limited-time offers or free add-ons to create urgency.

Q4: How can developers leverage email marketing for BFCM?
A: Segment your leads, personalize emails with their name, show clear discounts, use a single CTA, and send mobile-optimized templates for better engagement.

Q5: What are some developer-specific BFCM marketing tips?
A: Optimize plugin/theme pricing tables, create custom pop-ups for features, release SEO-optimized deal pages, and showcase your product in real-world scenarios like client projects.

Final Thoughts on Black Friday Marketing Strategy

October through December are critical months for maximizing sales. Focus on email marketing, mobile-optimized ads, and eye-catching social campaigns to make the most of this period. Start planning now to turn holiday traffic into lasting customers.

If you like our Black Friday marketing strategy, comment below. We will try to present Halloween and Christmas marketing strategies for WordPress developers. 

We would love to receive your feedback. Don’t forget to share your opinions.