Selling Products on WordPress

How Can I Sell My First WordPress Products (Themes/Plugins)

If you want to get your feet wet into WordPress business then theme/plugin development and selling them can be one of the most profitable ways to make money. As a WordPress developer, your responsibilities are not only to develop themes/plugins.

Rather you have to trigger for the next step to market them properly and then sell them to loyal customers. Yes, selling products on WordPress or any other platform, would be your final goal.

In today’s post, we’ll share some fruitful tips and procedures so that you can sell WordPress products (themes/plugin) without facing any extra hassle.

Before jumping into the discussion, let’s shortly know why you should sell WordPress products or what is the necessity of selling products on WordPress.

Why Sell WordPress Product


The answer is pretty simple, ‘For making the product a brand and earn a handsome amount’. And also the WordPress community is getting huge day-by-day. And also it will be double in the near future. So there is a high chance to crack something big in this huge community.

WordPress has an overall 60.8% market share Globally – Kinsta

The above statement can narrate how rapidly WordPress is growing. So as a developer, doing business with the WordPress platform could help you to market your products easily. But lack of experience and knowing the proper ways, many developers stop doing marketing. As a result, they fail to regain confidence and can’t do a further approach.

Anyways enough talk! let’s get into the discussion!

Steps You Should Follow for Selling Products on WordPress

Selling Products on WordPress

Creating any unique thing always needs a lot of hard work and effort. After that, something exceptional is being created. So if you have developed any WordPress themes or plugins, that means you invested your precious time to deploy them. Right?

But your product can stand out in the market or maybe not. There are so many reasons lie behind the scene. Therefore, you must consider and research the market before making any decision. As a result, you can easily understand how should you proceed and which criteria can be suitable for selling products on WordPress.

But don’t worry. This section is about how to sell WordPress themes and plugins. So follow the steps below till the end:๐Ÿ‘‡

Step One: Select a Profitable Niche for Your Business

Selling Products on WordPress
Tips for Selling Products on WordPress

This is the first step for getting ready to sell products on WordPress. Whatever you’re selling themes or plugins, you must stick to a particular niche. And then design it professionally.

๐Ÿ‘‰ Related Article: How To Design a Professional WordPress Website

Or if you don’t know how to choose, you can rely on Google Trends. Here you can search what others looking for. In this way, you can find a niche for your website.

Step Two: Develop Your Theme/Plugin

How Can I Sell My First WordPress Products (Themes/Plugins) 1

After choosing the niche, your next mission is to develop it. It’s a challenge to build your theme/plugin keeping all the customer’s demand in your mind. Therefore, you need to put all the necessary contents (fonts, image sizes, menus) accordingly so that it can meet all the requirements of its users.

That’s why these additional items could easily grab the customer’s attention. As a developer, you must have a grip on responsive website design knowledge.

Step Three: Follow the Current WordPress Coding Structure

Selling Products on WordPress
Get Involve for Selling Products on WordPress

Whatever you’re developing plugins or themes, WordPress is always a solution for WordPress developers. Yes, following the WordPress Coding handbook, you can easily construct your WordPress products even better.

Moreover, using the coding handbook you’ll able to learn more deeply about programming languages, like CSS, PHP, javascript, and HTML. And these facilities will massively expedite you to sell products on WordPress.

Step Four: Use Proper Templates

Next, you have to customize the theme template according to your website category. Your website should contain all the essential materials for easy navigation. As a result, users will comfortably understand what you’re providing.

Step Five: Provide Helpful Documentation

Appsero Documentation

Providing documentation for WordPress products is super important to advocate users in a proper way. With well-guided documentation, your users can easily understand the products and use them as well. Therefore, this part is also a vital one for Selling WordPress themes or plugins.

Step Six: Leverage the Power of Content Marketing

‘Content is the King’ we all know this term very well. But do we know, your business will rock if you can provide quality content? Yes, it’s 100% true and proven that content with valuable information, can turn a stranger into the potential customers.

According to the content marketing institute stat, about 57% of marketers believed in content marketing as their top marketing approach in 2014. So it’s quite easy to understand how important is to provide quality content if you want to sell WordPress themes or plugins.

Step Seven: Create a Vibe in Social Media

Doing business without having a social media approach will never spread your business area. In this digital era, you can’t even think of a single moment without social media.

So social media marketing is a key solution for WordPress developers. You can market it for many purposes. Moreover, it will help you to get customer insight.

Step Eight: Include a Pricing Page

Selling Products on WordPress
Pricing page for Selling Products on WordPress

Finally, you’re all set to sell plugins/themes for the first time. But before doing that, make sure your pricing page is well-decorated and user-friendly. And this will help your users to experience through an easy process.

You can also read ๐Ÿ‘‰ 9+ reasons to customize WordPress site

So these are the basic process for any developer if s/he wants to sell plugins or themes. However, you might face different problems at the beginning. But don’t afraid! because you’re alone in the race. Every developer has to face this phase. All you have to do is, need to put equal attempts to promote your theme or plugin as you did while developing it.

However, you can check out the following video tutorial for a detailed guideline. Here is the link:๐Ÿ‘‡

Common Mistakes You Should Care About

Selling WordPress themes

If you can follow the above step-by-step procedure then everything must be going smoothly. You’ve developed a plugin or theme and started earning. And the number of loyal customers will be increasing day by day. But your job has not done yet. Rather you have to serve them continuously.

But sadly, most of the developers stop doing marketing after a certain period. They look over the marketplace issues. As a result, they fail to get back the same momentum. So what else? All your hard work and valuable time wasted. So one wrong decision can make your business worse.

Now, for your convenience, we’ll share some common mistakes that you as a WordPress product marketer should aware of. ๐Ÿ‘‡

  • Have irrelevant plugins with the main one
  • Difficult user interface
  • Having less important files
  • Not checking the feedback
  • Not getting customers data in time
  • Don’t have enough docs, demos and video tutorials
  • No investment in social media promotion
  • Not provide any after-sale service

These are the common mistakes that every plugin marketer does. So if you’re a novice developer and want your product to be sold, try to avoid these mistakes. And of course, you’ll be benefited throughout your journey.

How Appsero can Help You Get the Desired Sales

Introducing Appsero

The first & foremost purpose of Appsero is to enable the authors to improve their products for better customer experience. By using Appsero, every developer, marketer, and the decision-maker can get the desired result. Hence, it’s a complete solution for WordPress developers.

So if you want to improve your product growth like a speeding rocket, Appsero, and its features could be the possible weapon to stand out in the crowd.

Some of the most useful features of Appsero are๐Ÿ‘‡

  • User Analytics Data: Plugin or theme deactivation reasons.
  • Easy License management procedure: Whether you use EDD/WooCommerce/Envato, you can manage all the licenses from one place.
  • Continuous Placing: You place any upgrade directly from your Git account Github/Bitbucket to
  • Upgrade all the update to your verified users just in one click
  • Deactivation Responder: You’ll get an email notification immediately if any user deactivates your plugin.

This is how developers can focus on their development skills. Thus it helps them for further initiative. So these useful insights can help your themes or plugins to grow more spontaneously without any troubles.

About Nahid Sharif

Nahid is a marketer by profession and writer by passion, the feeling of independence and free thinking always keeps him going! If not writing, heโ€™s either running his eyes over the science fiction stories, editing videos or playing acoustic guitar, writing lyrics, and taking photos of nature!