Growth Hacking: Whether To Use It Or Not?
Are you struggling to grow the viewership of your website? Or you are a new entrepreneur in the business world and want to increase traffic? Well, growing and expanding is a quintessential part of every business or new endeavor.
Especially when it comes to the latest formed start-ups who have their key target set as ” growth”. This can be in terms of clients, customers, readers, etc.
Growth hacking is a relatively new trend, yet it can do wonders. But still, some people are apprehensive about it. They don’t feel it’s much productive. Some people say that growth hacking has lost its charm.
Well, there can’t be an accurate answer to this doubt.
So all we can do is apply some growth Hacks, analyze the results and again apply it by learning from the mistakes.
So do read further to know more!
Analyzing Some Growth Hacks & Their Success!
In this article, we tried to compile the best growth hacking tips along with their success. We suggest you not skip any of them.
Having a Simple Yet Informative Home Page
The home page of your website is the foremost place where everyone lands. It is also the place that will cast a basic impression of your site. Most of the time, startups make fancy and glittery pages that carry every minute information.
But just make sure your page is just subtle and simple. It shouldn’t contain everything that your business deals with. Rather it just needs to have a simple picture of your product or service and few details. Go and check the homepage of weDevs.
It is a brilliant example of how a minimal home page can grow your product so much! Here, you can see the numbers of businesses that are running the plugin Dokan (a top-notch product of weDevs) and the recent sale information. There are a lot more growth hacking examples to focus your audience at a glance.
Analysis: We have to snatch our visitor’s attention with the first look and show our capabilities.
Monitoring Your Clients
How do you choose one among the million websites that cater to designing? Or any Instagram page dealing with fashion? As a customer, you will see its number of followers or users.
The more followers, the more you will go for it. That’s exactly where you have to improve.
Even if a business is in its primary stage, it should focus on flaunting its customer statistics. You can show the number of signups that people have done for your site.
And, even showcase your Twitter or other social media followers. For example, SEOmoz clearly shows a tab with its followers on Facebook and Twitter. And that’s the reason people trust them
Analysis: Build customer trust and make them loyal by showing social media proof. It’s a great trick to expand the plugin or theme business.
Using Unique Logo
Who doesn’t love the logo of “Apple”? Or the twittering bird of “Twitter“? These are some iconic logos that have garnered universal attention. One can apply the same logo hack on its website as well.
Firstly, try to design a logo for your own company that will get attention. If not, then you can take some ideas from the logos of famous sites even they are your clients or competitors. Now create one that is far different from them and send a message to the viewer.
This way you are bound to grow as a business. These are classified under the heading of design hacks and can be availed from any designer whom you hire. They will offer unlimited graphic designing services!
Analysis: But logos in itself can’t do the other jobs. While it’s true that they help to garner attention, yet only logos can’t guarantee success.
Merging with Other Portals
If you know what guest posting is, you will surely know this growth hack. Merging or integrating your product with other already famous sites is a good option.
Sometimes trying to grow from ground level is difficult. In that case, you can employ the usage of collaborating with other established Portals. Now let’s take up an illustration to see if this growth hack works.
When Spotify came into the market, it integrated itself with Facebook. So one could know about Spotify through the FB news feed. That’s how you can integrate yourself too. But just make the platform choice wisely. There happen to be situations in which coming out of the merging becomes tough.
Analysis: This growth hack doesn’t guarantee 100% success but when you get the boost it will not stop for a second. So, keep this in your pocket 😉.
Do a Prebooking Email Campaign
If you are a startup company owner, Email Marketing can bring you both leads and conversions. within a short period.
Here, we would like to share with you a real-life example of a famous plugin named- Happy Addons. It is an addon of Elementor and currently having 100,000+ active installations. The number is increasing rapidly.
Well, they run a growth hack through email. The campaign was about Prebooking the Pro version of the plugin. And, guess what it works very well. For this growth hack strategy, Happy Addons got around 279 pre-bookings within a day.
Now you may have a question- how you can get this success? Well, before creating any plugin or theme you must know-
- Is it essential for people?
- How should be the pricing?
- Why people will your product over the current competitors?
Find the answers to these 3 questions. And now collect leads who are interested in such a product. After that, run your email campaign and Voila!
Analysis: For any campaign, you have to analyze the market value and your competitors.
Quickening Site Loading speed
How many times has it happened to you that the loading circle keeps rotating? Or the page is too slow to load? This is a key factor in deciding your growth and output.
No user would prefer a site that takes time as long as 4-5 seconds to load.
In fact in a blog by Neil Patel, it is mentioned that a 1% delay in page loading can cut conversions by 7%.
This clearly shows how users prefer a faster site. And why won’t they? Since they will be paying for the services. Thus, your site speed is a major factor in deciding growth.
Analysis: To increase your sales and growth you have to improve your First contentful Paint and Largest Contentful Paint.
FAQs on Growth Hacking Tips
Question 1: How Can You Hack a Growth?
Answer: Growth Hack is a step-by-step guide with different targets. Let’s know the steps-
#1 Step: Ensure your built product is what people really want.
#2 Step: Target a specific amount of audience.
#3 Step: Acquisition.
#4 Step: Activation.
#5 Step: Retention.
#6 Step: Revenue.
Question 2: What is a Growth Manager?
Answer: A growth manager have to take the responsibility to increase the company’s growth possibilities.
He/ she have to find out the gaps between the opportunities and give the full effort to make successful growth hacks.
Question 3: How Much do Growth Hackers Earn?
Answer: Indeed, a giant job platform states growth hackers have an average salary of $82,000 per year. And this can change according to the company to company.
Question 4: What are the Strategies of Business Growth?
Answer: #1 Market Penetration: It is actually an analysis of current competitors in the market.
# 2 Product Development: After Penetration, in product development, you have to focus on producing unique features than opponents.
#3 Acquisition: Here, you will need to work for getting the attention of your targeted audience. You can do Social Marketing, Email Marketing, or Content Marketing.
Wrapping up Growth Hacking Ideas
After analyzing all the hacks, we realize that there isn’t a hard and fast rule as to:
“This hack is a success”
“This hack isn’t a success”
Most of the time, it’s always luck or sheer coincidence that helps a startup to grow. While growth hacking is very prevalent among young entrepreneurs, success can come through other means too. This doesn’t render growth Hacks as completely redundant.
So you can carefully choose a mix of them. Also, they don’t cost much/ are expensive, so no harm in trying them!
Finally, if you are dealing with a WordPress plugin business, you can automate your plugin business management by Appsero. It could be the best growth hacking tool as it will help you save your time and money by taking care of code deployment, license management and so many more.
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