10 Best Outbound Sales Tools to Grow Your Plugin Business

Imagine trying to sell your incredible new WordPress plugin to a developer who doesn’t even know they need it. That’s the challenge of outbound sales. This method involves reaching out to potential customers via various channels to grow interest among the target audience, generate leads, and convert them into customers.

You need to combine creativity and persistence to formulate the right set of strategies to run the outbound sales campaign effectively. And for that, you need to rely on various essential tools. These tools will not only help you identify target audiences but also engage them.

In this article, we’ll introduce you to some of the best outbound sales tools by which you can help grow your plugin business. Before that, we’ll cover some key points of how these tools can support your outbound sales approaches to shoot up your plugin business.

What Are Outbound Sales Tools?

Outbound sales tools are specialized software designed to help you reach out to potential customers. These tools simplify various outbound sales processes, from identifying leads to managing communication and tracking the behavioral aspects of the target audience.

These tools can assist you in growing more conversions by improving your outreach efforts and professional efficiencies. The following section will elaborate on how they do this.

Why Should You Use Outbound Sales Tools in Plugin Business?

Let’s now take a quick look at some key points why you should use outbound sales tools in the plugin business. Keep reading!

• Enhanced Lead Generation

With outbound sales tools, you can effectively reach out to your target audiences, create interest among them, and collect their contact information, such as emails, for the follow-up approach.

• Personalized Communication

In mess marketing, you send the same message to all your audiences. But outbound sales tools allow you to communicate with your audiences in a personalized way.

• Data-Driven Insights

Many outbound tools like Appsero come with feature-rich analytics and reporting systems. They provide you with valuable insights into your sales performance and outreach efforts.

• Seamless Collaboration

Many outbound tools allow multiple people to work as a team by distributing roles and responsibilities. This facilitates the implementation of cohesive sales strategies.

• Easy Scalability

Once your customer base increases, you’ll surely want to encompass them without sacrificing the quality of your marketing efforts, which is achievable only with outbound sales tools.

10 Best Outbound Sales Tools to Grow Your Plugin Business

So, the theoretical part is over. In this section, we’ll list and cover in detail the best outbound sales tools to consider if you plan to kick off a plugin business. We’ll also present their key features in a bullet list to help you understand what you can do with them.

1. Appsero

Appsero is a license management tool for WordPress themes and plugins. When you think of selling WordPress themes and plugins, you must license them to prevent piracy so only authorized users have access to the product. This helps protect your intellectual property.

In addition, it has various other features like deployment and analytics. The plugin allows developers to deploy updates and new versions of the plugin directly to platforms like Github without any complicated process. This saves them from many administrative tasks, and they can focus more on development.

Moreover, Appsero has advanced analytical capabilities. It provides developers with insights into plugin performance, engagement rates, download statistics, and usage patterns.

How Appsero Supports Plugin Business as an Outbound Sales Tool

Appsero has integrations with WooCommerce, Easy Digital Downloads, FastSpring, Envato, Paddle, and Gumroad. Most developers tend to sell their WordPress themes and plugins with any of these platforms. Due to this integration, whenever a customer buys your product through any of these platforms, Appsero instantly generates a license and passes its access to the customers.

After that, developers can check how customers are using the themes and plugins, how many have uninstalled them, and the reasons for uninstalling them with the analytics to make important decisions.

In addition, Appsero has integrations with weMail, Mailchimp, and Mailjet – popular email marketing services. This integration can help improve the lead management process and aid you in effective email marketing campaigns. The plugin has many other key features as well. Take a look at below.

Key Features of Appsero

• Manage license expiration
• Send automatic renewal emails
• Automated abandoned cart recovery emails
• Collect deactivation feedback
• Automatic update deployment
• Integration with many 3rd party tools
• Secure daily backups
• Analytics & usage tracking

2. WP EPR (CRM extension)

WP ERP is a WordPress-based comprehensive Enterprise Resource Planning plugin. It has been developed to help businesses manage their operations efficiently. It integrates various business extensions into one platform – HR, Accounting, and CRM. Explore WP ERP extensions.

You may purchase the entire WP ERP suite or the CRM extension individually. This extension covers a range of features and integrations with many popular platforms to track customer interactions, manage leads, and nurture relationships.

You can create a detailed customer database, analyze sales activities, and record customer behavior. These data-driven insights can ease the decision-making process at crucial moments. Its advanced contact filtering option lets the sales team categorize the leads based on various criteria to prioritize the outreach efforts.

Moreover, by integrating weMail (email marketing solution) with the CRM extension, you can directly send emails to your contacts and companies.

Key Features of the CRM Extension of WP ERP:

• Lead management
• Maintain customer database
• Integrations with many 3rd party tools
• Robust reporting and analytics
• User roles and permission management
• Activity tracking
• Import/export lead’s data

3. weMail (Email Marketing Solution)

Email marketing is proven to be the most cost-effective inbound marketing approach today. The revenue earned is comparatively much higher than the expenditure, which is around 4200%, meaning that $1 invested in email marketing can return you $42 in revenue if executed correctly.

weMail is a powerful email marketing plugin for WordPress. It covers a wide range of features to facilitate various activities, ranging from lead collection to sending newsletters.

First of all, weMail facilitates lead collection by letting you create customizable opt-in forms and pop-ups that you can integrate on your websites to collect leads. Once leads are collected, you can create different email lists based on criteria like the leads’ ages, locations, and genders.

Next, you can create a campaign for the email list, design a visual newsletter template, do some A/B testing with the subject lines, and finally schedule the campaign. weMail also integrates with many popular email-sending providers to ensure email deliverability.

So, if you are looking for any WordPress-based email marketing solution, you must keep weMail on your checklist.

Other Key Features of weMail:

• Email automation
• 120+ readymade email templates
• Advanced lead segmentation
• A/B split testing
• Popups for lead collection
• Integrations with email sending providers
• Granular analytics to track campaign performance
• Works with reliable email gateways

4. HubSpot Marketing Hub

If you are in the field of digital marketing, you must have heard of HubSpot. It’s a prominent inbound marketing platform offering a wide range of tools and features to manage marketing, sales, and customer services from 360-degree angles.

For example, HubSpot Marketing Hub provides many helpful tools for creating high-quality content, such as blog posts, SEO optimization, and social media management. This highly optimized content sets the primary foundation for attracting potential customers who are interested in your products and services.

It allows you to create forms and embed them on blog posts and pages to collect leads. Next, you can send them regular follow-up emails to properly nurture the leads, with less manual intervention, which can save you time a lot. The robust analytics integrated with the platform enable you to track the performance of your marketing campaign.

Key features of HubSpot Marketing Hub:

• Lead generation
• Social media management
• Analytics and reporting
• A/B testing
• Integrations with many CMSs
• Ad management
• Reporting dashboard
• Marketing automation

5. LinkedIn’s Sales Navigator

Who hasn’t heard of LinkedIn? It’s a social platform for professionals to grow networks with distinguished people. It has a separate wing – LinkedIn Sales Navigator (a premium sales tool). It can help you find potential leads and grow relationships with them to drive sales.

It lets you explore and find potential customers based on specific criteria, like industry size, company size, and job title. Once you have short-listed potential candidates, you can visit their profiles to learn about their recent activities. Thus, you can run the lead filtration process more acutely.

After that, you can knock on their inboxes and begin a conversation. If you are a plugin marketer, building relationships with business professionals and managerial members can open up the opportunity for relationship-based selling.

Key features of LinkedIn’s Sales Navigator:

• Advanced search filters
• CRM integration
• Team collaboration tools
• Relationship map
• Lead & account recommendation
• Send private messages
• Buyer intent notifications
• Data validation

6. Salesforce

Salesforce is another extremely popular inbound marketing tool that hundreds of thousands of users use. It’s a cloud-based CRM (customer relationship management) software that allows businesses to manage their sales, marketing, necessary operations, and customer services.

As it’s cloud, you can access it from anywhere in the world if you have a device and an internet connection. This is particularly beneficial if, as a marketer, you always have to travel and often don’t have a scope to bring your device. So, wherever you go, just manage a device locally and connect to the internet. You will be able to log into Salesforce and continue your operations.

Another key benefit is scalability. As your operations go up or down, you can optimize the resources without having to invest in physical infrastructure. Cloud technology also safeguards data security, as it ensures 24/7 backup of the data and information you gather.

Key features of Salesforce:

• Contact management
• Sales automation
• Marketing automation
• Workflow automation
• Email integration
• Data security and compliance
• AI (artificial intelligence) integration
• Customer service and support

7. Apollo

Apollo can take your lead generation and email outreach effort to the next level with its sales intelligence and vast database. Its database maintains a collection of over 275+ million contacts across 73 million companies. Once you subscribe to their plans, you’ll get access to this vast contact database.

Apollo also offers various applications for lead generation, email outreach, and analytics, which make this a comprehensive inbound marketing tool. You can use its advanced segmentation options to filter leads based on different criteria like industry, company size, and job titles.

Moreover, Apollo seamlessly integrates with various CMSs, including WordPress. You can automate email outreach and personalize the email campaign.

Key features of Apollo:

• Extensive database
• Advanced search filters
• Automate email outreach
• Contact list management options
• Call recording & tracking
• A/B testing

8. UpLead

UpLead is also a resourceful lead-generation platform for effectively finding and connecting with potential customers. Like the above one, UpLead maintains a vast database of B2B contacts. You can search and find your desired leads based on industry, company size, location, and job title.

This large database helps you run targeted lead-generation efforts and identify high-quality leads. Then, you can analyze their profiles to initiate meaningful conversations that will make them interested in discussing your products and services.

UpLead’s database currently holds information on 165 million leads. It is regularly checked and updated to ensure its accuracy. UpLead also supports creating targeted email campaigns, which enable you to reach out to leads with personalized messages.

Key features of UpLead:

• An extensive database
• Real-time email verification
• Advanced search filtering options
• Export functionality
• Analytics and reporting
• User-friendly interface

9. Kaspr

If you are looking for alternatives to Apollo and UpLead (mentioned above), you may consider Kaspr. This lead generation tool is also designed to simplify the process of finding potential B2B customers and initiating conversations with them.

Kasper primarily works as a LinkedIn Chrom extension and web application. Its database currently contains 500+ million verified and compliant phone numbers and email addresses. Thus, it eliminates the need to manually search for and collect data about potential customers.

As a result, you focus more on your sales and marketing strategy. For example, by analyzing the leads’ profiles, you can curate more personalized marketing campaigns for better conversions.

Key features of Kaspr:

• LinkedIn integration
• A large database
• Lead prospecting tool
• Easy to retrieve contact info
• User-friendly interface

10. ZoomInfo

We are not yet done with alternative options. ZoomInfo is another lead generation tool used by many organizations today worldwide. Like the above three platforms, you’ll get a comprehensive database in ZoomInfo as well to find your desired leads. They currently have data about 100+ million businesses.

This means they hold information on several hundred million leads. You can search for and find your desired leads based on industry, company size, and job titles to decide on the right set of audiences to run your marketing campaign.

Here again, by analyzing your leads’ profiles, you can send personalized emails and messages to the shortlisted audiences.

Key features of ZoomInfo:

• Verified contact information
• Robust database
• Detailed company profiles
• Sales tracking and analytics
• Automated workflow
• CRM integration

Conclusion

Selecting the right outbound sales tool is crucial, as the success and growth of your plugin business largely depend on it. Choosing the wrong tool or one that you don’t need will cause suffering in the long run. Besides, this will be a waste of money.

So, as you are looking for an inbound marketing tool for your plugin business, you may consider the following points to decide on the right tool.

• The tool has integration with WordPress
• The database covers those leads who are prone to buy your plugins
• Positive reviews from others who have already used the respective tool
• Easy user interface so even your newly recruited team members can use it
• Provides you with verified and updated leads’ information

We hope that by following these best practices pointed out above, you’ll be able to find the best inbound marketing tool for your business.